PRESS RELEASE
WA's Digital Pioneers Advance
Medical Diagnostics Software For Global Markets
Paradigm Diagnostics Optimises MEDEX Applications For 24x7 Digital Management
10 March 2005
PERTH, AUSTRALIA
Paradigm Diagnostics, developer of MEDEX - an advanced decision-support
application for computer-aided medical diagnosis - has chosen Optimiser's
Digital Management solution to handle its real-time software protection
and electronic distribution requirements. The two Perth innovators, Paradigm
having spun-off from the University of Western Australia and Optimiser a
WAITTA 2004 Innovation Award finalist, will create Paradigm's digitally-managed
eChannel for delivering state-of-the-art medical diagnostics software, updates
and 24x7 access to medics around the globe.
The partnership signifies a leap forward in capabilities for supplying
the medical fraternity with computer-aided diagnostic tools by helping ensure
that certain applications are only used, and advice only given, by appropriately
qualified and authorised individuals. Optimiser's Digital Management service
is unique in being able to authenticate users, validate application usage
and manage real-time information updates for loading into diagnostic systems,
all at the same time.
"Paradigm Diagnostics has a suite of applications that needs to be supplied
under different scenarios according to what they individually do, how they
are used, who uses them and where," said Professor Stuart Bunt, founder and
CEO of Paradigm, inventor of the MEDEX engine and Professorial Fellow at
the University of Western Australia's School of Anatomy and Human Biology.
"Optimiser's Digital Management solution is the only system we have found
that can support the many sales models and features we need.
"We also have an extra duty of care when providing solutions to health
practitioners across different continents. Each has to meet different data
privacy and professional liability obligations to both patients and various
authorities. Optimiser's Digital Management system allows us to create user
agreements specifically to meet our users' - and our - varied reporting requirements
in different jurisdictions."
Paradigm Diagnostics' patented MEDEX engine is an automated, self-learning
diagnostic engine that distills current medical knowledge and the latest
available research to guide clinicians to real-time, scientifically-based
diagnoses for appropriate follow-up. Tested first to diagnose ophthalmological
conditions in one of the UK's leading teaching hospitals, the MEDEX range
of diagnostic applications now extends to:
- BioSafe - for biological and chemical warfare agents and
their symptoms
- Optex - for ophthalmic conditions
- Pedex - for podiatry
- STDex - for sexually transmitted diseases
"A key differentiator of Optimiser's approach to Digital Management is
the dynamic, real-time contracting capabilities which both vendors and customers
use to manage their digital trading relationships with each other," said
Paul Williams, Optimiser's Marketing Director. "Paradigm Diagnostics has recognised
this simple, but essential, quality of our solution which will provide it
with a unique advantage in carving out a position for itself in the online
medical software sector."
Paradigm Diagnostics is a research intensive company specialising in the
development of integrated medical computing solutions. Through its association
with the University of Western Australia, it has the advantage of a unique
combination of medical, anatomical, design, education and information technology
resources to develop specialist bio-medical software in a new and rapidly
expanding market. The company links researchers, programmers and clinicians
together to produce integrated commercial packages for medical case management
and diagnosis.
Optimiser has developed the Digital Management Zone - or DMZ, a platform-independent,
Web-based service for enabling, managing, securing and billing application
and content sales in real-time. The core of its successful Digital Management
solution is a unique Authoritative Metadata Engine and its ability to provide
metadata and metrics for driving Enterprise and Management Information systems.
Assessed by BT Exact, Optimiser's approach has been cited as "completely
unique and original".
This release can also be seen at
www.optimiser.com/news
A pdf version can be downloaded
here
For more information, please contact
Optimiser
Paul Williams
Marketing Director
t: +61 (0)8 9446 2099
e:
press@optimiser.com
w:
optimiser.com
